On demand: webinar
How AI is being adopted in the world of Video
A discussion on how AI, just like other technical innovations, is being adopted to bring efficiencies and generate new opportunities in the media world.
Watch the recording
This year, the use of AI and more so the speculations around its future use have dominated headlines and conversation in media circles. From the SAG-AFTRA strikes to concerns around the use of deepfakes in upcoming elections, it’s hard not to wonder what the future of AI in media, and specifically video, will look like.
In this webinar, Benjamin Field, Melanie Moeller, Brett Snelgrove and James Creech gave their expert views on:
✔︎ Use cases of AI in video to increase performance and efficiencies
✔︎ Untapped opportunities to harness AI to improve performance of video strategies
✔︎ Current and future challenges if implementing AI into video workstreams
✔︎ The ethical questions regarding AI's use in video
Benjamin is frequently a guest on podcasts and BBC news as a trusted source for all things Artificial Intelligence within television and film. His new company, Deep Fusion Films, is a full-scale production company forged at the interface of Technology, Creativity and Human Stories.
Melanie brings over a decade of innovation and media expertise, specialising in AI-driven digital transformations. A trusted advisor to major media corporations, Mel's strategic input has been critical in evolving AI applications for video creation and distribution at scale, resulting in innovative prototypes and intelligent content delivery systems that elevate user engagement and content personalisation at the BBC, Sky, and Vidsy.
Brett is a social media and digital video audience and content strategist with 10+ years of experience working with global brands like Sony Pictures Entertainment and BBC Studios. Brett helps teams take past content success and use it as a foundation to build audience-first content strategies that scale and deliver lasting growth.
James is a 3x entrepreneur who has spent over a decade in the creator economy. He's the Co-Founder of Measure Studio, which provides AI-powered social media insights for brands, agencies, and publishers. James serves as a trusted advisor to creator economy startups, frequently speaks at industry conferences, and publishes the Social Navigator newsletter each month.
